Project description: Product release direct mail campaign
Campaign brief: Create a simple, compelling direct mail to the core Apple users - designers and creatives - announcing the release of the new Apple flat screen monitors in Europe. Headline (translated to Dutch) -'Recent scientific discoveries prove that your world is flat after all'
Personal involvement: concept and copy and production supervision.
Results: Ad Week award received in NYC. Client reported measurable increase in customer product awareness and penetration rates.