Project description: Print ad campaign
Campaign brief: Create a print ad promoting a patented way of producing 3D 'pop-ups' in a pyramid shape in magazines for advertising purposes for publication in Europe. Headline reads - '3D pop-up ads by RR Donnelley are guaranteed to generate a buzzzzzz...
Personal creative duties: Concept, visual design, photography supervision, production supervision.
Results: Over 70% increase reported in customer awareness of the new product offering.
Second ad shown is a general brand awareness campaign.
Project description: Product release direct mail campaign
Campaign brief: Create a simple, compelling direct mail to the core Apple users - designers and creatives - announcing the release of the new Apple flat screen monitors in Europe. Headline (translated to Dutch) -'Recent scientific discoveries prove that your world is flat after all'
Personal involvement: concept and copy and production supervision.
Results: Ad Week award received in NYC. Client reported measurable increase in customer product awareness and penetration rates.
Project description: Event theme.
Campaign brief: Create a theme to promote the HP customers conference in Barcelona. The concept should reflect both the value of HP products as well as the location of the event. Headline: 'Discover the Passion'.
Personal creative duties: Concept development, headline copy, image procurement and photo retouching supervision.
Results: Client reported event to be a major publicity success and sales increased dramatically.
Project description: Event deliverables.
Event brief: Create visual deliverables and style for the HP wide and superwide digital printers booth at the 2008 Drupa exhibition in Cologne. Material should remain faithful to the already established 'What Do You Have to Say' campaign underway at the time. Notional ad shown here promotes the 'short run' digital offset press.
Personal creative duties: Concepts, visual comps, creative headlines and copy, production supervision.
Results: Client reported the event to be a major success with significantly improved sales figures.
Project description: Product ad campaign (inside a larger brand development project).
Design brief: Develop a brand campaign that focused on the core value proposition for the product - Freedom.
Personal creative duties: concept development, visualizations and photography supervision.
Results: Client reported successful campaign results with high customer interest generated.
Project description: Notional ad campaign, new website.
Design brief: To develop and drive the re-branding initiative for JAIN USA - a subdivision of JAIN Irrigation based in India. Our main task was to re-fashion the popular notion that JAIN was a 'foreign' company when in fact more than 80% of their products are made in the USA.
Personal design duties: Concepted and supervised the re-brand process, created the theme, produced the visual brand language and voice of the brand.
Results: Client reported a significant improvement with customer awareness and attitudes towards the company.
Project description: Brand creation, brand ID and website.
Project brief: Create a cloud based, easy to use, inexpensive to subcribe to brand marketing resource site.
Personal duties: Developed the entire on-line brand for OneBrandZone.net - product concept, UI design, project scoping, use case development, supervision of development team on 2 continents.
Results: Product successfully integrated in the clients back office marketing platforms and reports streamlined operations throughout the department.
Project description: Product sample book and sales tool.
Project brief: To promote the introduction of a new high quality digital offset printer. We need to highlight types of products the printer is capable of producing. These mostly take the form of co-branded inserts on monthly financial statements.
Personal creative duties: Creative concept, title, production supervision.
Results: Client reported significant improvement for sales of the product.
Project description: Sales kit for Pfizer sales reps.
Project brief: To create a promotional sales tool that would communicate to the target audience (children) the value of Azenil.
Personal creative duties: Design concept, design and production supervision.
Results: Client reported improved sales of product and easeing of sales reps discussions in meetings with medical professionals.
Project description: Corporate brand guidebook and notional print ad.
Project brief: Development of a comprehensive brand guidebook that communicates the re-branding process and how to deploy the new brand.
Personal creative duties: Creation of the new look and feel, notional concepts, creative copy, writing and preparing the brand guidelines.
Results: Client reported new brand look and feel well received inside the organization and improved market position externally facing.
Project description: Brand development, university website.
Project brief: To re-brand the Bar Ilan Nano Technology Institute to reflect the sophistication in advanced scientific research and discoveries the institute is famous for.
Personal creative duties: Brand concept, visualization, brand printed collateral print supervision, styling and photography supervision on site.
Results: University marketing department reported a significant increase (+23%) in applications to the admissions department.
Project description: Our Agency was selected to be included and highlighted in the 2004 international design annual which highlighted 5 creative agencies worldwide to watch.
1. Agricultural produce and exports of Chad (Africa) Personal contribution to this work: concept and design
2. UV treatment of water for purification purposes Personal contribution to this work: concept and design
3. Bar Ilan University Nanotechnology Institute Personal contribution to this work: concept and design
4. Human Interface design agency Personal contribution to this work: design supervision
5. Liquid digital printing fixative Personal contribution to this work: design supervision
6. Digital inks supplier Personal contribution to this work: design supervision
Project description: Website for Virtual Advertising Agency.
Concept: The concept, brand strategy, brand visual design and roll-out of Co'motion group llc, an international advertising and creative agency with partners back officed in Israel and the US (NYC)
Personal design duties: Founding partner of the Agency. Concept, design web development supervision.
Project description: Corporate re-branding campaign.
Design brief: Develop a brand campaign that focused on the core value proposition for the company - holistic enterprise IT management platforms.
Personal creative duties: Concept development, visualizations and photographic supervision.
Results: The development of the new brand campaign enabled the client to successfully position themselves and compete in the highly competitive IT management market.
Project description: Product user case study for use as a sales promotional tool. All the works illustrated are images by internationally well known photographers.
Design brief: To design and produce a high-end catalog to showcase the Kodak Leaf digital camera backs to the professional photographic community.
Personal creative duties: concept development, visualizations, design and production supervision.
Results: Sales of the camera backs were reported to be up by over 24% after this campaign was released.
Campaign brief: Established in 2006, Israel Cleantech Ventures is the leading venture capital fund focused on backing Israel's emerging clean technology companies.
They are dedicated to providing value added growth capital to exceptional entrepreneurs building Israel's energy, water and environmental technology leaders.
Our brief was to build a brand identity that communicated their primary business value of promoting startups in the cleantech industry.
Personal involvement: concept, copy and production supervision. Interactive flash animation concept and design supervision.
Results: The new brand look - beginning with the website that formed the basis for the rest of the marketing campaign - positioned the company exactly how they wanted and generated a higher profile for them and increased investment opportunities.
Project marketing and sales tool development.
Design brief: Develop a sales booklet that highlights one of RJS / CBRE investment properties in the Netherlands.
Personal creative duties: Concept development, visualizations and on-site photographic supervision.
Results: Sales of the clients property were reported successfully implemented within 6 weeks of the release of this promotional campaign.