Project description: Print ad campaign
Campaign brief: Create a print ad promoting a patented way of producing 3D 'pop-ups' in a pyramid shape in magazines for advertising purposes for publication in Europe. Headline reads - '3D pop-up ads by RR Donnelley are guaranteed to generate a buzzzzzz...
Personal creative duties: Concept, visual design, photography supervision, production supervision.
Results: Over 70% increase reported in customer awareness of the new product offering.
Second ad shown is a general brand awareness campaign.