Project description: Event deliverables.
Event brief: Create visual deliverables and style for the HP wide and superwide digital printers booth at the 2008 Drupa exhibition in Cologne. Material should remain faithful to the already established 'What Do You Have to Say' campaign underway at the time. Notional ad shown here promotes the 'short run' digital offset press.
Personal creative duties: Concepts, visual comps, creative headlines and copy, production supervision.
Results: Client reported the event to be a major success with significantly improved sales figures.