Project description: Notional ad campaign, new website.
Design brief: To develop and drive the re-branding initiative for JAIN USA - a subdivision of JAIN Irrigation based in India. Our main task was to re-fashion the popular notion that JAIN was a 'foreign' company when in fact more than 80% of their products are made in the USA.
Personal design duties: Concepted and supervised the re-brand process, created the theme, produced the visual brand language and voice of the brand.
Results: Client reported a significant improvement with customer awareness and attitudes towards the company.